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Founded on August 18, 1949, by Adolf Dassler, Adidas is German multinational corporation located in Herzogenaurach, Bauaria. The global, iconic corporation designs and manufacturers prestigious shoes, clothing and a variety of accessories.

The second largest sportswear manufacturer in Europe, Adidas has a net income of 0.72 billion in euro revenue. To help sustain its success and momentum, the corporation employees well over 53,000 people.

I would rate adidas a 10 out of 10

Pros:

Exceptional brand
Higher quality products
Global status/prestige

Cons:

Expensive merchandise

Who is the Adidas brand for?

The iconic brand caters to professional sports leagues around the world. It designs a variety of team-oriented sports kits for participation in international competition worldwide. Its clients include track and field, football, basketball, skateboarding, golf and tennis leagues.

The goal of this iconic sports brand is to establish a long-term relationship with its clients by providing quality products and accessories which exceed customer expectations.

Merchandise

Footwear
Shirts
Shorts
pants
Outerwear
Sports equipment

Accessories, including

Eyewear
Watches
Mobile accessories
Snacks
Baseball caps

Price Range of Merchandise: average prices can range from $30 to $200 or more.

A reputation of Adidas Brand

Getting to be the second largest sports manufacturer in Europe is a testament to the iconic brand’s reputation. Developing a great reputation is the result of targeting a specific market and providing superior customer satisfaction over time. Adidas made its mark by marketing distinctively designed products to the professional sports market.

Superior Product Quality

The iconic brand is in demand throughout the world. Professional sports leagues, as well as ordinary people, love the brand with all its prestigious sporting merchandise and accessories. Watch any major sports team and you will see the Adidas logo representing sponsorship.

Providing superior quality is always a key to winning the hearts and minds of customers. An Excellent quality product usually indicates longevity and outstanding performance.

Attractive Customer Base

Having a target audience of professional sports leagues is one of the most attractive customer bases in the world. Millions of people across the world love sports. Without professional sports, the world would be extremely difficult to live in.

Because the world loves sports, the customer base for Adidas goes beyond sports leagues and athletes and captures the attention of ordinary sports fans around the world. With such an outstanding customer base, the brand will always have the opportunity to grow with innovation and sustained marketing productivity.

Ranking in its Field relative to Competition

Being the second largest sports manufactural means that there is a number one: Nike. Nike, an American sport manufactural, is the largest corporation in the world. The Nike brand’s logo is visible on the clothing and accessories of great sports leagues throughout the world. Nike has over 62,000 employees and a generates a revenue of 24.1 billion US dollars.

My Final Opinion of Adidas

Distinctiveness is the key to its success. Buying Adidas will get you recognized as a customer of a prestigious brand. The brand quality has proven to its longevity by performing effectively in the toughest sports leagues in the world.

The Adidas brand will continue to grow as sports lovers continue to multiply across the globe. Why not Choose Adidas? Become great. Embrace Prestige.

Founded on January 25, 1964, Nike, a multinational American corporation located in Beaverton, Oregon is involved in the production of sportswear, equipment, accessories, and services. The iconic corporation operates globally with an operating income of $4.175 billion and a net income of $3, 273. The number of employees working across the world includes 62, 600.

Nike, Inc’s is the most dominant supplier of apparel and athletic shoes as well as a leading manufacturer of sports equipment. It outshines its rival Adidas, the second largest German sportswear designer and manufacturer.

The iconic organization’s overwhelming success is attributed to a variety of factors, including

Prestigious name brand
Superior merchandizes
Dynamic acquisitions

Nike’s Merchandise

Apparels-shoe wear, shirts, pants, jackets
Accessories-baseball caps, socks,
Sports equipment-tennis, basketball, football, soccer etc.

The Power of Brand

People are attracted to popular brands because of superior performance and longevity. The brand is also associated with some of the world’s most outstanding athletes and sports teams. Ordinary fans who see the Nike logo on the jerseys, shoe wear, banners, and other accessories are motivated to go and buy the products.

Another key to the corporation’s success is its acquisitions of several popular brands, including Converse, Bauer Hockey, and Hurley International just to name a few. When an organization acquires a struggling rival the customers also come with the package.

Who Does Nike Target?

Professional sports leagues, including basketball, baseball, golf, tennis, long distance running, track and field and the like, are the targets that Nike loves. The popular sports manufacturer specifically targets highly talented athletes to promote its brand.

Great athletes are idolized by millions of people who desire to be like them. Understanding that fans are often tempted to purchase whatever clothing, equipment or accessories which their favorite stars wear, it pays great athletes on and off the field, to promote its products and services

Ranking in its field relative to competition

Corporations which rise to number one has several rivals in which they must keep at bay. Nike’s greatest rival happens to be Adidas, Puma and other less popular brands. However, the greatest of these rivals is Adidas, an international German corporation which designs and manufactures sportswear, equipment, and other accessories.

To stay the most dominant in the marketplace, Nike will have to continue to outshine its Adidas rival via promotions, superior products, and services.

My Final Opinion on Nike

I rate Nike a 10 out of 10. The Nike brand is prestigious, high quality and long lasting. The prices are expensive, but the confidence, recognition, and admiration derived from wearing the brand are worth making an investment.

Choose Nike and Choose Excellence!

sports brand

Adidas-The Winning Formula