Marking your business is crucial to attracting customers who are desperately looking for what you have to offer. However, your service or product will not be discovered if potential customers don’t know if you exist. One major strategy for capturing customer attention and attracting them to your brand is banner advertisement.

Launching businesses using banners has been the tradition for centuries and continues to this day, despite all the other social and mass media channels.

When you are looking for the right banner, you must consider several things, including type, size, style, color, and usage.


Discovering the right banner type depends on the occasion in which you plan to use your banner. You will consider materials and quality. Cheap banners may not last long if you plan to use the item in all types of weather conditions. You want the best quality. So, choose carefully:

  • Vinyl Banners
  • Fabric Banners
  • Mesh Banners
  • Pole Banners
  • Break’ away Banner
  • Tabletop Banners
  • Feather Flag Banners
  • Rectangular Banners
  • Circle banner
  • Square Banner

Many banner service providers will offer the option for customizing your banner with specific designs and colors. Some will even give you the freedom to design your own if you feel your creative juices are optimal.


The size of your banner depends on how you want to advertise your business or website. For example, if you own a brick n’ mortal building you want to get a large size banner to hang in front of the building. The placement will depend on space and appearance.  Most common large size banners for public advertisement include:

  • 5’ x 8’
  • 8’ x 8’
  • 12’ x 8’.
  • 20’ x 8’

If you want to place ads on your website, then you will probably choose banners with the most common sizes.

  • Large Rectangle: 336 x 280px
  • Medium Rectangle: 300 x 250px
  • Wide skyscraper: 160 x 600px
  • Skyscraper: 120 x 600px

Highly effective business websites usually include a maximum of three ads pers page. Too many ads may interfere with user experience.

Tip: website banners require that you have experience placing banners on your website. You must understand HTML coding or have a professional website builder to effective place ads in the right spaces.

Large Banner Usage

The public display of your banner is designed to let people know that you exist. There are also other purposes a banner service. For example, if your company is offering Holiday discounts, or weekend deals, you may use a banner to advertise the event.

However, if you are planning to launch in ongoing advertising campaign, you may want to use a billboard to let customers know that you exist.

Banners are also used in other contexts, including parades, concerts, state fairs, protests, as well as a diversity of events that drives the interest of humanity.

Where to Buy Banners

You may have an idea of where to get banners in your town or city. However, there are numerous options online that offer customization opportunities. Some of the most popular includes:

  • UPrinting.com
  • Signs.com
  • Vistaprint.com
  • Banners.com
  • Staples.com
  • Bannerbuzz.com
  • Bannerengineering.com
  • PringRunner.com
  • TRTBanner.com
  • eSings.com

Discovering the right banners for your business marketing launch can be a fun and exciting experience, especially if you know how to choose wisely. Social media sites, TV, radio, business cards, brochures, and flyers all play their part in advertising for customers, but banners are everywhere.

We see them wherever we go. In our towns and cities, banners let us know what businesses exist around us. They also call us to their location when we are driving on the road.  Billboards, shopping places, restaurants, even website banners compete for our attention, offering us what we are looking for at any given moment.