Founded on August 18, 1949, by Adolf Dassler, Adidas is German multinational corporation located in Herzogenaurach, Bauaria. The global, iconic corporation designs and manufacturers prestigious shoes, clothing and a variety of accessories.

The second largest sportswear manufacturer in Europe, Adidas has a net income of 0.72 billion in euro revenue. To help sustain its success and momentum, the corporation employees well over 53,000 people.

I would rate adidas a 10 out of 10

Pros:

• Exceptional brand
• Higher quality products
• Global status/prestige

Cons:

• Expensive merchandise

Who is the Adidas brand for?

The iconic brand caters to professional sports leagues around the world. It designs a variety of team-oriented sports kits for participation in international competition worldwide. Its clients include track and field, football, basketball, skateboarding, golf and tennis leagues.

 

The goal of this iconic sports brand is to establish a long-term relationship with its clients by providing quality products and accessories which exceed customer expectations.

Merchandise

• Footwear
• Shirts
• Shorts
• pants
• Outerwear
• Sports equipment

Accessories, including

• Eyewear
• Watches
• Mobile accessories
• Snacks
• Baseball caps

Price Range of Merchandise: average prices can range from $30 to $200 or more.

A reputation of Adidas Brand

Getting to be the second largest sports manufacturer in Europe is a testament to the iconic brand’s reputation. Developing a great reputation is the result of targeting a specific market and providing superior customer satisfaction over time. Adidas made its mark by marketing distinctively designed products to the professional sports market.

Superior Product Quality

The iconic brand is in demand throughout the world. Professional sports leagues, as well as ordinary people, love the brand with all its prestigious sporting merchandise and accessories. Watch any major sports team and you will see the Adidas logo representing sponsorship.

Providing superior quality is always a key to winning the hearts and minds of customers. An Excellent quality product usually indicates longevity and outstanding performance.

Attractive Customer Base

Having a target audience of professional sports leagues is one of the most attractive customer bases in the world. Millions of people across the world love sports. Without professional sports, the world would be extremely difficult to live in.

Because the world loves sports, the customer base for Adidas goes beyond sports leagues and athletes and captures the attention of ordinary sports fans around the world. With such an outstanding customer base, the brand will always have the opportunity to grow with innovation and sustained marketing productivity.

Ranking in its Field relative to Competition

Being the second largest sports manufactural means that there is a number one: Nike.  Nike, an American sport manufactural, is the largest corporation in the world. The Nike brand’s logo is visible on the clothing and accessories of great sports leagues throughout the world.  Nike has over 62,000 employees and a generates a revenue of 24.1 billion US dollars.

My Final Opinion of Adidas

Distinctiveness is the key to its success. Buying Adidas will get you recognized as a customer of a prestigious brand. The brand quality has proven to its longevity by performing effectively in the toughest sports leagues in the world.

The Adidas brand will continue to grow as sports lovers continue to multiply across the globe. Why not Choose Adidas? Become great. Embrace Prestige.