Sales and discounts are the weapons businesses use to keep consumers coming back for more time and time again. We think we have had enough merchandise after spending a hundred dollars on necessary clothing or services, but then the sales and discounts come to appear again. This time the offers appear more attractive. Maybe its 50% off this time: the item you always desired but couldn’t quite integrate it into your budget.
The advantages of sales and discounts are that they allow consumers to save money on their favorite products or services. Major Clothing Stores such as Nordstrom, Macy’s and kohl’s provide the name brand quality that goes along with low pricing.
Used wisely, sales and discounts can save consumer thousands of dollars annually while also increasing sales and revenue of department stores by the millions. Consumers who ignore sales and discounts waste thousands of dollars a year buying merchandise at its normal prices. Spending wisely is the mark of an intelligent consumer.
Pros and Cons of Sales and Discounts
Pros
- Helps Consumers save money
- Keeps consumers loyal to the business
- Increases sales and business income
Cons
- Must wait to for sales and discounts to purchase favorite merchandise, however, good things come to those who wait.
Businesses: Considerations for Offering Sales and Discounts
Successful businesses know that the best times to offer sales and discounts are holidays as well as other special days, including
- Christmas: the most lucrative time for making massive sales
- Thanksgiving: a time for giving thanks and appreciation. People are in the buying mood leading to Black Friday.
- New Year’s Day: a time for making new resolutions and taking advantages of extraordinary Sales and Discounts
- Valentine’s Day: a time for lovers and purchase of special gifts, including jewelry.
- Fourth of July: a time for the celebration of independence
- Halloween: a festive time for ghost and goblins
All of these holidays and special days elevates the human spirit and puts people in a good mood for celebration. Studies show that when people are in a good mood they are more receptive to making purchases if the price is right.
Type of Sales and Discounts
The type of sales and discounts offered by retail stores will determine the amount of income gained in a particular season. Some types include:
- Buy one, get one free
- Early payment discounts
- Order-specific discounts
- Price-break discounts
- Seasonal discounts
- Free shipping discounts
- Volume Discounts
The knowledge of taking advantages of the above sales and discounts is the specialty of the wise and savvy consumer. An individual who loves to save for their families and themselves have a passion for waiting for the right sales and discounts to come along.
Where to Look for Great Sales and Discounts: Major Clothing Stores
Kohl’s Department Store
Kohl’s department store is a master at offering sales and discounts on a constant basis. Members enjoy a constant flow of coupons and special privileges, including Kohl’s credit card. Major brands include
- Apt.9
- Chaps
- Candies’
- IZOD
- SONOMA
- Vitalize
- Rock & Republic
- Lee
- Levi’s
- Columbia
- Champion
- Croft & Barrow
Kohl’s coupons include %10, %20, %30, plus $10 Kohl’s cash. In addition, Kohl’s offer weekends sales with some prices %50 off. These extraordinary coupons allow consumers to save thousands of dollars a year while receiving quality merchandise. Members receive special coupons each week via mail and email.
In addition to purchasing merchandise in the store, consumers can take advantage of Kohl’s appealing website any day of the week. Kohl’s prices are affordable to the satisfaction of the average shopper. Consumers can buy anything from clothing to home items to shoes and electronics.
Macy’s Department Store
Macy’s special coupons cater to its exclusive VIP members. Coupons include %15, %30 off, plus $10 instore cash coupon. Major also offers an exclusive credit card with perks.
Major brands at Macy’s include:
- Calvin Klein
- Polo Ralph Lauren
- Tommy Hilfiger
- Michael Kor
- Levi’s
- INC international Concepts
- Boss
- City Chic
- Marc New York
- Crave Fame
- NYDJ
- Nautica
- Peace Love World
- PETZL
Macy’s cater to all consumers, but mainly those in the middle class bracket will find brands that are comfortably affordable. Nevertheless, certain seasons of the year invites all consumers to invest in sales and discounts that are extraordinary.
VIP membership puts a consumer in an exclusive group where special price privileges just keep getting better with time.
Nordstrom Department Store
Nordstrom is a high end department store which offers its loyal members Triple Points. Qualifications for Triple Points involve applying for a Nordstrom store credit card. Members get a $20 Nordstrom note for shopping and reaching 2000 points. The note can be used on any merchandise.
Nordstrom members receive greater rewards the more they shop and buy merchandise. Rewards include bonus point’s events, an invitation to style tips & trends events, personal triple point’s days, anniversary sale early access events, reimbursed alternations in notes advantage.
Major Brands Nordstrom at Include:
- Balenciaga
- Calvin Klein 205W39NYC
- Chloe’
- Christian Louboutin
- Dries Van Noten
- Fendi
- Givenchy
- Gucci
- Loewe
- Prada
- Saint Laurent
- Valentino
Nordstrom caters to the high end consumer. Constant sales and discounts come mainly through membership. The more a member shops, the greater his or her chances of receiving invitations to exclusive events.
Nordstrom prices aren’t for the average consumer. High end, wealthy shoppers are the main target audiences. However, all consumers may be able to find affordable sales and discounts at its subsidiary store Nordstrom Rack
Sales and Discounts are not the same for all Consumers
Judging from these top three major retail stores, sales and discounts come at various levels. For example, sales and discounts at Kohl’s are different from those at Nordstrom, mainly due to the price difference.
Nevertheless, these retail stores are at the top of their game when it comes to attracting and keeping consumers satisfied. All three offer quality along with coupons and specialty privileges.
Sales and discounts keep the economy strong and flowing. Without special offers and invitations from businesses, it would be very difficult to attract consumers and persuade consumers to buy on a constant basis.
