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December 2018

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Founded on January 25, 1964, Nike, a multinational American corporation located in Beaverton, Oregon is involved in the production of sportswear, equipment, accessories, and services. The iconic corporation operates globally with an operating income of $4.175 billion and a net income of $3, 273. The number of employees working across the world includes 62, 600.

Nike, Inc’s is the most dominant supplier of apparel and athletic shoes as well as a leading manufacturer of sports equipment. It outshines its rival Adidas, the second largest German sportswear designer and manufacturer.

The iconic organization’s overwhelming success is attributed to a variety of factors, including

NIke

  • Prestigious name brand
  • Superior merchandizes
  • Dynamic acquisitions

Nike’s Merchandise

  • Apparels-shoe wear, shirts, pants, jackets
  • Accessories-baseball caps, socks,
  • Sports equipment-tennis, basketball, football, soccer etc.

The Power of Brand

People are attracted to popular brands because of superior performance and longevity. The brand is also associated with some of the world’s most outstanding athletes and sports teams. Ordinary fans who see the Nike logo on the jerseys, shoe wear, banners, and other accessories are motivated to go and buy the products.

Another key to the corporation’s success is its acquisitions of several popular brands, including Converse, Bauer Hockey, and Hurley International just to name a few. When an organization acquires a struggling rival the customers also come with the package.

Who Does Nike Target?

Professional sports leagues, including basketball, baseball, golf, tennis, long distance running, track and field and the like, are the targets that Nike loves.  The popular sports manufacturer specifically targets highly talented athletes to promote its brand.

Great athletes are idolized by millions of people who desire to be like them.  Understanding that fans are often tempted to purchase whatever clothing, equipment or accessories which their favorite stars wear, it pays great athletes on and off the field, to promote its products and services

Ranking in its field relative to competition

Corporations which rise to number one has several rivals in which they must keep at bay. Nike’s greatest rival happens to be Adidas, Puma and other less popular brands. However, the greatest of these rivals is Adidas, an international German corporation which designs and manufactures sportswear, equipment, and other accessories.

To stay the most dominant in the marketplace, Nike will have to continue to outshine its Adidas rival via promotions, superior products, and services.

My Final Opinion on Nike

I rate Nike a 10 out of 10.  The Nike brand is prestigious, high quality and long lasting. The prices are expensive, but the confidence, recognition, and admiration derived from wearing the brand are worth making an investment.

Choose Nike and Choose Excellence!

 

Staying ahead of the competition in any industry is an indication of passion, superior knowledge, and incredible skill.  Apple Inc. has demonstrated these qualities and then some.  One of the most celebrated multinational technology companies in the world, Apple Inc. is second to none when it comes to dynamic innovation and constant improvement.

Founded on April 1, 1976, by Steve Jobs, Steve Wozniak, and Ronald Wayne, the Apple Corporation is composed of 478 retail stores at home and internationally, with annual sales totaling $233 billion for 2015. It also employs 115,000 employees. The magnitude of such success guarantees that Apple’s stock will continue to rise as long as there is a technology industry.

Apple’s only major rival happens to be Google and its Android operation system, a technological system which allowed such brand names a Samsung to smartphones with features competitive to those of the Apple corporation.

Apple

Dominance in any industry can exist for many reasons. In the case of Apple’s greatness,  the performance of its leaders, including Steve Jobs, Tim Cook, and others, must be heavily acknowledged. Their work is characterized by superior technical knowledge and skill, constant innovation and passion for providing a better quality of life for the consumer.

Apple’s cutting-edge technology: Hardware Products

  • iPhone Smartphone
  • iPad tablet computer
  • Mac Personal Computer
  • iPod portable media player
  • Apple watches smartwatch
  • Apple TV digital media player

Apple’s cutting-edge technology: Software Products

 

  • Mac OS
  • Mac iOS operating system
  • iTunes media player
  • Safari web browser
  • I Life and iWork productivity and creativity suites

Apple’s champion online stores

  • Itunes store
  • iOS App Store
  • Mac App Store
  • iCloud store

The Apple corporations claimed its fame to greatness by constantly improving on its hardware and software, creating a more superior product than before.  When every Apple  Announces an upgrade to one of their products such as the iPhone, the announcement sets the consumer’s expectation ablaze with excitement and anticipation.

One of the most important reasons for Apple’s great authority in the technology industry is the millions of consumers who are madly obsessed with its brands.

Why is this! Consumers love newness. The Apply Corporation knows exactly how to deliver this newness by embracing constant innovation.  The Apple Corporation is always announcing something new for their technological enthusiast who desires to experience greater levels of technology.

Since Apple Inc. makes technology fun, its’ stock will continue to rise and its’ shares will continue to increase. The iPhone, iPad, and iPod have undergone many upgrades. These technological wonders have become quicker in assessing information, more engaging with increases in the number of apps, and more entertaining with the connection with such online stores as iTunes and iLife.

Consumer Craze

Apple teaches us that the way to capture the consumer’s heart is to create the most advanced product imaginable, destroying the competition.  This determination is the reason millions of people will stand outside in the cold and rain for the release of an Apple product.

To achieve brand loyalty is a godsend. This goal should be the goal of every industry, whether or not its brand involves creating technology or providing a service.  Customer will surrender their heart to your organization if you are constantly thinking about upgrading your brand to a more superior quality than its previous state.

What Failing Organizations can do?

An organization who fail in their industry don’t have the fire in the belly to burn the midnight oil for better ideas, to constantly upgrade their brands, to provide a better quality of life for consumers who are always looking for the next great thing.

When you have you upgraded your brand or when have you expanded your product line to stay competitive in your industry?  You must ask yourself and the leaders of your organization whether or not the company has the belief, faith, and passion for captivating the heart of the consumer and moving toward dominance.  Consider Apple for inspiration.

 

A multinational company service cooperation Founded on March 18, 1850, the American Express Company is one of the Worlds most recognized financial service brands. Operating worldwide, the financial, travel related service earns a revenue of more than 32 billion dollars and employees over 56,000 people.

The goal of American Express is to provide customers with dynamic travel experiences, especially when it comes to financial assurance. The American Express card, as well as traveler’s cheque, are recognized and accepted nearly all over the world

Pros:

  • Brand Popularity
  • Choice of Options
  • Travel Security
  • Reward system based on point accumulation

Cons:

Must pay the full balance on the Charge card to avoid penalty. However, you may now get a credit card with monthly revolving payments of a certain percentage.

American Express

What makes the term “American Express” so related to travel concepts is that the brand has been forged into the American Psycho (or decades) through powerful advertisement related to travel. When people think of American Express they think of travel and all that it entails.  The impressive design of the American Express card has always intrigued me, a factor that enhanced my desire for the card.

Products Offered

  • Charge cards
  • Credit cards
  • Traveler’s cheque
  • Corporate banking
  • Prepaid cards
  • Savings Accounts, CD’s
  • Gift Cards

Who Is American Express for?

If you are an avid business traveler or if you like traveling more than 3 times a year, then you might consider becoming an American Express customer. Specialization in travel related services is the key to their success and brand popularity.

As a financial service cooperation specializing in travel and related ideas, American Express will most likely provide exceptional quality, reduced risks, and reduced cost of numerous services. This ionic financial service has been around for 160 years.  Why go with imitative services when you can invest in the real deal?

American Express Support

For those who are unfamiliar with financial travel, American Express offers several remarkable guides to help with understanding finance and travel. All you need to do is go to the website and read the guides for significant knowledge.

Go with an Established Brand

I recommend American Express to anyone who loves to travel. The Iconic financial service is an established brand designed to attract travelers from all over the globe. The financial service offers an impressive reward point system. The more customers use its products for traveling purchases, the more his or her reward points accumulate.

These points can be used to shop for high-value items, including technology, clothing, entertainment. Points can also be used to buy gift cards and purchase other travel related services.

10 out of 10

 

Exxon Mobil’s Oil and Gas; these two dynamic resources protect us from the cold and rain, equip us to prepare great dishes in our home and in restaurants, and provide the capability for transportation across the globe. Oil and gas make the world go around.

Founded in 1999 and headquartered in Irving, Texas, Exxon Mobil, an offspring of John D. Rocker fellow’s standard oil company, is a worldwide oil and gas corporation producing over 3 million BOE daily. With over 73,000 employees across the globe, Exxon Mobile earns a net income of 7.84 billion. (Wikipedia)

Advantages

  • Highly Demanded Products and Services
  • Worldwide Appeal and Popularity
  • Massive Production to Satisfy Customer Demands

Disadvantages

Must be mindful of the environment and respond more effectively to oil spills which harm animals and plants.

Who are Exxon’s Customers?

Exxon Mobil supplies natural resources to governments, institutions, homes, and individual across the globe. Its products and services are in high demand. This ability to meet these demands is what makes Exxon Mobil one of the largest chemical producers, in terms of sales, in the world.

Products and Services

  • Power generation
  • Natural gas
  • Petrochemicals
  • Oil products
  • Crude oil

Exxon oil products include Esso-branded fuels, mobile advanced technologies, and Exxon Mobil chemical products and services.

Research and Development

As the largest oil producer in the world, Exxon is heavily involved in research. Some of its initiatives include advanced carbon fuel cell technology, gas processing, high-performance computing, environment and safety, and advanced motor oil.

Consumer Education

On its website, Exxon offers a great deal of information on current issues regarding its operations as well as the outlook of the oil, gas and energy industry. Investors can find out about corporate earnings as well as significant upcoming events.

Exxon also offers opportunities for those exceptional individuals who are interested in obtaining a career with the company. Individuals who are interesting making the oil and gas giant exceed the greatness it now enjoys can join the Exxon team.

Final Opinion on Exxon Mobil

Exxon Mobil must continue to move up the ranks in terms of revenue. At present, it is the 10th largest oil and gas related products and services. This powerful brand has been named a Fortune 500 company and has been ranked 9th on the global scale. With passionate innovation, research, and creativity, Exxon Mobil will continue to fulfill the wants and needs of its customers: the world.

 

 

The Phillips 66 Company is a worldwide energy company which produces a “net crude oil capacity of 2.2 million barrels per day.”  In addition to Phillip 66 stations, the remarkable energy giant owns 72 other stations. With over 14,000 employees, Phillip 66 earns a net income of over $1,555 billion and is located in Westchase, Houston Texas.

The keys to Phillip 66’s Greatness includes:

  • The Mass Demand for Oil and Gas
  • Strong brand Image
  • Strong global distribution capability
  • Research and Development
  • High- Level Investors

Who are Phillips 66’s Customers?

Because of the high demand for oil and gas related products and services, Phillips 66’s target audience is nearly the entire world. It distributions coverage includes many countries, including Russia, Germany, and the United Kingdom just to name a few.

Corporations with products and services that generate mass appeal cannot stay small and unknown. Instead, these companies become exceedingly great on a global scale. Phillips 66 owns 15 oil refiners with the capacity to even more than it currently produces if demanded.

Products and Services

  • Natural gas and oil
  • Multiple lubricants
  • Motor fuels
  • Aviation fuels
  • Petrochemicals

These are the products which keep the entire world in operation. Homes stay warm from the cold and rain, automobiles and transportation of all types are empowered to function, machines and factories can achieve massive production using the above products.

Education and Support

Phillips 66 provides its customers with knowledge of the current condition of its operations. On its website, it offers a sustainability report, which includes topics such as performance data, and operational excellence, and policies and governance.

Phillips 66 informs its investors with around the clock information on operations dealing with finances and company progressive news.

Phillips 66 Focus on Quality

Phillips 66 cares deeply about its customers and endeavors to provide the highest quality of fuels, lubricants, and chemicals to gas stations, businesses and factories.

Because of its outstanding commitment to customers, Phillips 66 has received the Fortune 500 honor, ranking # 30 in the industry.

Final Opinion

Phillips 66 is a godsend to the world. In fact, its products and services play a significant part in making the round operate at an optimal level. The company must endeavor to become even greater than its rivals, producing massively, but also determined to grow through research and development. The world demands innovative products and services that make processes and operations function more effectively as well as protect the environment.

 

 

 

 

 

 

The Kia Optimal 2019 is a 4 door, a midsized sedan with a 2-4-liter gasoline engine rated at 185 horsepower at 6, 000 rpm. It also comes in a hybrid version.  Kia Optimal competition includes the Ford Fusion, Toyota Camry and Honda Accord.

This sporty and impressive sedan is for individuals who love to ride in style but at a cheaper cost than they would get in most in-demand luxury cars.  Smooth riding and spacious interior provide a sense of relaxation and comfort for all passengers.

General Features

  • UVO Multimedia System converted to User Friendly Tiered System
  • Apple Car play and Android Auto Capability
  • 360 Degree Camera systems Available
  • Superb styling
  • 5 Gallon Gas Tank

Safety Features

  • Forward Collision Avoidance Assist-warns and break for safety
  • Driver Attention Warning System helps you stay alert
  • Lane Departure warning, redirects steering

The above is only the tip of the iceberg when it comes to the vast array of features offered by the sporty, impressive looking Kia Optimal 2019. Extending Features includes:

  • On-demand Diagnostics
  • Maintenance alert
  • Vehicle Alarm notification
  • Geofencing and speed alerts
  • Remote start with climate control
  • Remote Locking and unlocking
  • Remote activation of the horn and light

Customization couldn’t get any better with the availability of such intriguing options. The priority of Kia Optimal 2019 is your convenience and sense of safety and security.

The 24-31 MPG Kia Optimal has a price range of $22,999 to $31,900. For the superb style and interior luxury, and a vast amount of features available for this intriguing sedan, the price range is undoubtedly quality reasonable.

What others are saying

Individuals who have bought purchased the Kia Optimal 2019 are highly satisfied, enjoying the great performance of this great automobile. Many, including myself, have given this car a 5-star rating due to its magnificent features and performance.

Pros:

  • Exterior and Interior design provides a sense of style and convenience
  • Low Gas Mileage: 24-35 MPG, save money for other things
  • Overwhelming Safety Features provides a sense of optimal security

Cons:

  • Consumers may not care about upgrades from Kia 2018. Can save up to a $1,000 on Kia Optimal 2018.

Final Opinion

If you want an outstanding automobile with low gas mileage, style and sophistication, and a vast choice of intriguing features then the Kia Optimal 2019 is the ride for you.

 

An early morning visit to Speedway or Holiday gas stations in the event that helps start my day. My purpose for going is to grab a cup of coffee, and perhaps a donut. My day isn’t complete unless I keep my regular routine of visiting one place or the other.  Either place offers a great experience. However, the similarities and differences are interesting.

Similarities

Customer Service

Both Speedway and Holiday offer a pleasant customer service environment.  The condition of the store is always neat and clean.  And the items are well organized on the shelves.

Greetings and smiles are the first things you hear when you enter the stores.  Customer engagements are not phony. All store clerks practice good customer etiquettes.  You have a better feeling about your morning when you set out on your day.

Since I have been associated with both gas stations, I have observed very little upheavals regarding customers. Most of them go about their business filling up coffee cups, buying daily energy drinks, buying gas, exchanging good morning’s acknowledgments and going about their business.

The counter clerks are the ones who make your day. They are often extraordinary friendly women or men with genuine facial smiles. If you are a frequent guest, you may get special treatment, especially if the line is long. A clerk who knows you might open up an extra register just to get you through lines.  A joyful exchange will enlighten your day.

Differences

The Coffee Issue

The main difference between Speedway and Holiday is found in the service of their coffee.  Customers visit the coffee section of both stores, especially early in the morning. Dark Roast and Columbian brands are the main coffee serviced by Speedway while Rain Forest, Rico, and other coffee brands are served by Holiday.

What I have found less convenient is that Speedway doesn’t always have a watchful eye on its coffee machines and brands.  Many times I have found the machines empty of coffee. This is frustrating for people who are in a hurry to get to work. But this isn’t the only problem.  The hot water container is so slow that it sometimes takes 5 minutes to fill an entire cup.

Holiday’s coffee is always at the ready. Instead of just three options to choose from, a customer can select from among at least five brands of coffee, including caffeinated and decaf.  In addition, to coffee both Holiday and Speedway have an alternative selection of healthy teas, including green tea.

However, one of the most frustrating differences happens to be the manner in which the lids fit the coffee cups.  Speedway lids fit perfectly on its coffee cups, allowing no spillage.  But holiday lids present a struggle.  Getting the lid to fit tightly takes work and still, spillage is a possibility.  Often time while drinking coffee, I look down to find my clothing drenched with coffee.

Only if I could switch lids, these would be perfect.  Nevertheless, both gas stations offer a pleasant experience and make you want to come back.  You may even get addicted to the genuine engagement of the store clerks.

 

Schmitt Music Store: An Insiders Perception

On April 2, 2015, while driving in a quiet industrial area I came upon a giant sign: Schmitt Music: Open to the Public. The time was around 2.30pm. The sign fascinated me. I had driven this way before but had not seen such an inviting sign as this one.
Upon walking inside, I was met with a long hallway that stretched toward the center of the building. I vaguely overheard two men at the counter next to the entrance discussing musical events of some nature. The conversation sounded interesting but I didn’t stick around for clarity.
A couple of people, on their way out of the door, passed by without speaking, appearing to be caught up in some musical daze. I have seen it before. I have experienced it myself. A Musical thought has a way of mesmerizing the mind to the exclusion of all outside stimuli.
The atmosphere was quiet and welcoming.

Pros: Comprehensive selection of sheet music, instruments and musical programs for music lovers; also provides a variety of musical instrumental lessons
Cons: located in a sparsely populated industrial area in Brooklyn Center, Minnesota; could be hard to find if you are not familiar with the area

Exhibitions Rooms

Arriving at the end of the hall brought me to the main exhibition rooms. In the room immediately in front contained a huge glass window. Hanging on the walls was an elegant collection of wind instruments, including trumpets, clarinets, flutes, and trombones. The display was exceedingly magnificent.
To my right, as I turn to enter the next section, a gentleman at the desk counter was talking to someone on the phone while operating the computer, as if searching for information. Another person, a woman of Asian descent, was busy showing instruments to a customer.

Sheet Music Heaven

Entering into the next exhibition room made me feel as though I was right at home. I had played a variety of sheet music while an organist for a local church I attended as a teenager. Sheet music always fascinated me and I was surrounded by shelves of sheet music designed for every instrument. Sheet music existed for pianos, organs, horns, trumpets, horns, band & orchestra and several other combinations.

Music Lesson Rooms

As I reach to grab a thick, gray colored book, I couldn’t help from noticing the small practicing rooms aligned along the wall. Both children and adults received music lessons from a variety of music teachers who came and went throughout the day.

The Gather of Grand Pianos

Standing in the center of the sheet music exhibition as gave me a straight view into the grand piano rooms. It appeared to be huge pianos of every type. I likely knew some of the name brands such as Yamaha, Williams, Kawai, and Casablanca. The gentlemen sitting next to the entrance of the piano exhibition appeared ready to receive the first customer as soon as he or she could arrive.

The Magical Seduction of Sheet Music

However, my fascination for the sheet music wouldn’t allow me to go anywhere else outside these exhibitions. I roamed from shelf to shelf, opening various books of sheet music, sounding out the notes of both familiar and unfamiliar songs.
Regardless of your style or choice of music, it existed in the form of sheet music, ranging from classical, pop, rock, gospel to modern day hip-hop. Song themes form every imaginable movie or theatrical play could be found in sheet music.

Departure & Conclusion

Time was standing still. But I had to nudge it aside. My daily responsibility made it necessary to head for the exits. My exit was pretty much similar to my exit: out of the exhibitions rooms, though the long hall and out of the door. This time renewed with another level of inspiration in a wonderful musical atmosphere.
Schmitt Music Store in Brooklyn Center is well worth visiting if you are in the area. But make sure you have a working GPS or a handed MapQuest guide at hand.

 

 

The goal of Hyundai automakers is to constantly introduce high quality performing automobiles into the marketplace, year after year.  The Hyundai Sonata is known for its outstanding features when it comes to purchasing a top of the line car for a lesser price.

Having been a Sonata buyer for over 12 years, I have witnessed many magnificent changes in the Hyundai Sonata, from savings to safety improvement just to name a few.

I have discovered that some of its most notable features among car buyers are the automobiles capacity to provide not only luxurious travel but also help the customer save on tons of gas expenses.

Included features:

  • 25 mpg in city limits
  • 35 mpg on highway

Other highlighted features include:

  • Electronic Stability
  • Emergency communication system
  • Wireless phone connectivity
  • Trip computer

Hyundai automobiles are also known for their longevity. The Hyundai Sonata, if maintained, can last for years with great function.

Sonata

For me, the most significant factor about the Hyundai Sonata is its safety features. In 2005, when I first started driving regularly, the Sonata was the car for me.  I felt quite comfortable driving the Sonata due to its outstanding stability control system. I felt in control.

Importance of Automobile Features

When buying a car, you should examine the features and determine which ones are the most useful for you and your expectations for the car.  According to studies, most drivers consider safety and reliability as two of the most important features in an automobile.

Now the Sonata stands at the top of the line when it comes to the feeling of safe and sound. Its safety features make it stand out from the crowd: they include:

  • Traction control
  • Brake assist
  • Knee airbag
  • Electronic stability
  • Forward collision warning
  • Blind spot warning
  • Rear-cross-traffic alert
  • Lane departure warning
  • Lane departure assist
  • Occupant sensing airbag
  • Dual front impact airbags
  • ABS brakes
  • Security system
  • Backup camera
  • Perimeter/approach lights
  • Dual front side impact airbags
  • 4-wheel disc brakes
  • Panic alarm
  • Overhead airbag

With today’s dangerous driving habits, including distracted driving, texting, and game-playing on smartphones an automobile driver must not only look out for himself but also for others on a constant basis.

The Hyundai Sonata helps drivers stay safe and sound with features that alert them in situations of imminent danger. For example, suppose you have been driving for multiple hours without much rest, and you family is in the back seat, fast asleep.

But if you happen to drift off to sleep and start venturing outside of the lane, you will be immediately awakened by the Lane Departure Warning and redirected back into your lane by Lane Departure Assist.

Choosing the best automobile for your wants and needs will determine if you remain happy or dissatisfied regarding your automobile purchase. You may not want all the above safety features. It’s up to you as the buyer.

However, do more online research regarding the Hyundai Sonata or go straight to the dealership for more information before purchasing the automobile.

 

 

As an avid lover of delicious burgers, I sometimes find it hard to choose between the top two burger icons in the world: Mac Donald’s and Burger King.

Both restaurants offer a wide variety of outstanding burger items.  However, Mc Donald’s and Burger King have many similarities and a few differences.

The similarity in Food Items

You cannot wait to sink your teeth into one of the juicy burgers when you enter the Mc Donald’s and Burger King. Both restaurants have a wide variety of burgers.

 

Burger King has the Whopper Jr., Whopper, Double Whopper, Tripper Whopper, Extra Long cheeseburger, and ultimate Bacon cheeseburger.

Mc Donald’s has hamburgers, cheeseburgers, the Big Mac, Quarter Pounder, Double Quarter Pounder, Bacon and Cheese Club House.

The burger you choose depends on how hungry you are feeling on a particular day. However, the choices are overwhelming.

The similarity in Customer Service

In both Mc Donald’s and Burger King, you are greeted quite quickly with a big pleasant smile. Some are real, but others possess a form of realness.  Nevertheless, the greetings are usually pretty favorable and make you want to stay and buy a burger.

The similarity in Store Quality

Usually, both restaurants are kept quite clean and neat. You don’t see spilled soda or food on the floor for long before some employee comes and cleans it up.  Also, the employees wear thin plastic gloves when handling the food.

The cashier area and food counters are orderly and accessible to servers who must move quickly to complete orders.

There are a few differences between the two iconic burger places.

The difference in Breakfast food choices

When it comes to breakfast food, Mcdonald’s rule the world: Hot Pancakes, Big Breakfast, Big Breakfast with Hot Cakes,  Hot Cakes and Sausage,  Steak, egg and cheese biscuit,  bacon, egg, and cheese Griddle, Egg Mac Muffins now are served all day long.

Burger King has a few breakfast items, including a variety of Crossan’wich breakfast sandwiches, sausage, egg and cheese biscuits, pancake and sausage platter and ice coffee items.  But Burger King doesn’t have nearly enough to compete with Mc Donald’s to attract breakfast lovers.

Another difference is that Mc Donald’s has more beverages alternatives from which customers can select.  Not only do they have a variety of shakes and sodas, but Mc Donald’s also has a variety of breakfast beverages, including a family Mochas( Mc Cafe’ Caramel Mocha, White Mocha, Frappe Mocha…) and many other coffee items for customer’s morning adventures.

Burger king’s top breakfast beverage includes Smooth Roast Decaf Coffee, Smooth Roast Iced Coffee, and Smooth Roast Vanilla Iced Coffee.

The bottom line is that Mc Donald’s reigns supreme in the burger world, but Burger King is not far behind, at least not in America. Both please have a selection of delicious burgers that makes the mouth water.  The restaurant you choose to eat at depends on your taste buds at any given time.  Will you choose the Big Mach or Whopper?