Blue Nile: The Online Leader of Fine Diamond Jewelry

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The Blue Nile is the supreme online diamond retailer who sets the standard for selling fine jewelry via the internet, surpassing, (in sales) its greatest rival Tiffany & Co. Founded in 1999, Blue Nile is based in Seattle Washington.

By far the largest online diamond retailer earned a net income of over $10 million in 2016. The diamond retailer also employs 335 individuals.

The Blue Nile is for people who love the quality of find diamonds and the convenience of shopping online as opposed to going to a brink-in-mortal location.  Diamonds buyers who desire to avoid the large crowds on special occasions and holidays will have a delightful experience selecting and buying high-quality diamonds online.

Blue Nile


  • Convenience
  • Choice of Options
  • Guaranteed Fine Jewelry


  • Lack of face to face interaction when investing in fine diamonds
  • Inability to try on the jewelry to see if it properly fits

Choice of Jewelry Options

  • Diamonds
  • Engagement rings
  • Wedding rings
  • Gemstone Jewelry
  • Gifts-necklaces, bracelets, earrings
  • Education regarding fine jewelry

Other Beneficial Services

  • Matches Comparable diamond prices
  • Free extended returns
  • Free shipping upgrades


Greatest Intent

Blue Nile’s aim is to remain second to none in the provision of the finest quality loose diamonds on the planet. Offering the most extensive collection of high-quality diamonds, the online Jewelry income emphasizes quality, cut, color and clarity when it comes to impressing customers. Types of Jewelry include diamond, Gold, Silver, Pearl, and Platinum.

Creating Loyalty

The goal of Blue Nile is to provide the best online jewelry buying experience on the planet. The hope is to keep keeping customers coming back time and time again.  The provision of quality jewelry integrated with friendly and passionate service has made the Blue Nile the number one online diamond icon it is today.


One of Blue Nile’s greatest rivals happens to be Tiffany & Co., a brick-in-mortar iconic giant that has an online presence in the industry. Tiffany & Co. has outwitted the test of time and yet remained supreme. However, Blue Nile still rules the online aspect of the industry.  Other exclusively online rivals include James Allen, Belgium Diamonds, and RingBerry.com.


The Blue Nile has to find Jewelry for everyone. Customers can purchase Jewelry for under $100. Heart and cross pendants, bracelets, earrings, necklaces and a wide variety of other precious Jewelry can be purchased at low prices.

Customer Support

Customers don’t have to worry about getting questions answered regarding purchases. Support and interaction include live chat, email, FAQs, help topics, order status, returns, and feedback on service. In addition to these forms of support, Blue Nile has several Webrooms designed to provide customers with an experience of being there on the spot.

Concluding Thoughts on the Blue Nile

If you like the convenience of purchasing high-quality jewelry online, especially before holidays and special occasions when the time is an essence, then this iconic diamond jewelry company is well worth your interest and investments.

Rating: 10 out of 10




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