Tiffany & Co. an Undeniable Force in the Diamond Industry

Pinterest LinkedIn Tumblr

Tiffany & Co. is an American multinational company with a popular reputation for selling stellar and prestigious diamond jewelry and a variety of other precious stones.

Founded on September 18, 1827, Tiffany & Co. employees over 10,000 individuals and possesses a total equity of $3.79 billion.

One distinguishing factor which separates Tiffany & Co. from other diamond business is its little iconic blue gift boxes, which indicates a type of royalty in the industry.

Tiffany & Co.

The outstanding company is highly appreciated by a customer who desires the finer things in life, such as Tiffany & Co.’s luxury goods as well as its diamond and sterling silver.

Tiffany & Co.’s Prestigious Products

  • Jewelry
  • Diamond Jewelry
  • Sterling Silver
  • Crystal
  • Stationary
  • Fragrances
  • Watches
  • China
  • Water bottles
  • Personal accessories

These are only a few of Tiffany & Co. products. The company is steadily trying to come up with ideas to expand its product lines.

Keys to Success

  • Strong brand name-image
  • Attractive customer base
  • Superior product quality
  • Experience curve advantage over rivals
  • Wide geographic coverage
  • Expanding a company’s product line
  • Wide choice of product options
  • Acquisitions/alliances and resource-rich joint ventures

Type of Customers

Although Tiffany & Co. has expanded its product line to include affordable items for the general consumer, the company’s main customers are people with a taste for the finer things in life: wealthy people.

Providing high-quality diamond Jewelry to the rich during challenging times in America is what kept Tiffany’s & Co. on top of the mountain. The rich were able to afford to buy Jewelry regardless of how desperate the economy was.

Nevertheless, Tiffany & Co. have expanded its product line to include items which ordinary consumers can buy and enjoy.

Preferential Customer Engagement

Tiffany & Co. treats its customers with delight. Individuals who desire to purchase diamond jewelry can come into its store and customize the diamond. They can choose the size the caret and the style of the ring desired.

Employee engagement with the customers is magnificent. Customers are not forced into purchasing a ring on the spot. Therefore, customers enter and leave the place feeling well-served.

Training & Support

If you don’t know anything about a diamond, the diamond icon enjoy training and supporting their customers all about diamonds. For example, you can learn about every expectation of a diamond before you make a lifetime decision.

You will learn the 4cs of a diamond, which includes cut, color, clarity, and caret. Knowing these aspects of diamond can assist you in choosing a wedding ring with great confidence.


Tiffany & Co. does have some specialty items which ordinary consumers can purchase and enjoy, including some jewelry. However, because if the superior quality of its diamond jewelry and specialty products, the prices are worthwhile.

When you purchase diamond jewelry from Tiffany & Co., you know you getting some of the best quality jewelry items in the business.

Ranking among Rivals

Besides several small rival brick-n-mortar stores, Tiffany & Co. biggest rival happens to be the Blue Nile, an online diamond Jewelry icon. Instead of going to a brick-n-mortar business to explore and purchase a wedding ring, an individual can look online at Blue Nile’s prestigious line of jewelry products.

However, Tiffany & Co. has expanding its online presence to adjust to the overwhelming trend toward online shopping.

Final Opinion

Tiffany & Co. is one, if not the only, iconic diamond retailer in the industry. Customers who desire the highest quality of prestigious jewelry might want to consider purchasing from a jewelry retailer that has a reputation for surviving through the ups and downs of the diamond industry. That would be Tiffany & Co.


Write A Comment